FEVR – North American Update

StockRank 68, Q91, V3, M90, Adventurous High Flyer

Since Fever-Tree first entered the North American market 10 years ago, its pioneering approach to taste and quality of ingredients has seen the Group become the number one premium mixer brand in the US. Today’s announcement is the next step forward, signalling Fever-Tree’s commitment to and focus on the North American market. The US premium mixer sector continues to represent a significant opportunity for the Group given the existence of the same trends of premiumisation, authenticity and mixability that have been driving the success of Fever-Tree globally.

As part of this transition and reflecting the Group’s increased ambition in the US, Fever-Tree has given notice to Brands of Britain (“BoB”), its US agent. The Group will continue to work closely with BoB over the next six months with formal handover to be completed during the second quarter of 2018 after which time Fever-Tree will directly manage the current distribution network.

Opinion

FEVR has become very high rated.   Stockopedia has a High Manipulation Risk Warning.   There was also a bearish article on ShareProphets.

Forecast figures show huge growth and this may explain such a high rating.   This is not usual play for me , but price is close to my stop loss position so i may just allow that level to determine my position here.

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